In recent times, sponsorship has become a great tool to educate, inform and reward consumers or customers alike.įrom any angle one chooses to look at it, sponsorship has also been a vast driver not only for the brand visibility but also to promote other intended consequences. While other tools such as events marketing or destination branding have often contributed a lot to brand building, there is much that sponsorship has to offer. These tools have become much more valid, mainly now, when content is considered king. This explains why organisations fall over themselves to own sponsorship property for many years. Over the years, events, sponsorship, promotions, and place branding have become practical tools brands use to target the heart of existing or prospective customers. Different tools are used to create brand awareness and enhance brand equity in marketing.
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